Privacy Policy
This privacy policy sets out how Murako Group Pte Ltd, doing business as Leadtoinstall.com ("Leadtoinstall," "we" or "us") uses and protects your personal data.
This privacy policy gives you information about how Leadtoinstall collects and uses your personal data through your use of this website, including any data you may provide when you purchase a service from us. This website is not intended for children and we do not knowingly collect data relating to children.
1. IMPORTANT INFORMATION AND WHO WE ARE
Controller
Leadtoinstall is the controller and responsible for your personal data (referred to as "leadtoinstall", "we", "us" or "our" in this privacy policy).
If you have any questions about this privacy policy, including any requests to exercise your legal rights (paragraph 8), please contact us using the information set out in the contact details section (paragraph 9).
2. TYPES OF PERSONAL DATA WE COLLECT ABOUT YOU
Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, last name, username or similar identifier, title, business name.
Contact Data includes billing address, service address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions,
operating system and platform, device ID and other technology on the devices you use to access this website.
Profile Data includes your username and password for accessing client dashboards.
Usage Data includes information about how you interact with and use our website and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Communication Data includes SMS message content and metadata, text conversation records, and related communication data from interactions with our systems.
Lead Data includes information about service inquiries, lead qualification responses, appointment information, and related service request details.
We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.
3. HOW IS YOUR PERSONAL DATA COLLECTED?
We use different methods to collect data from and about you including through:
Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email, SMS or otherwise. This includes personal data you provide when you:
- apply for our services;
- subscribe to our service or publications;
- request marketing to be sent to you;
- contact us via telephone or SMS systems; or give us feedback or contact us.
Automated technologies or interactions: As you interact with our website or communication systems, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, tracking pixels, server logs and other similar technologies. This includes third-party tracking technologies such as Meta Pixel for advertising and retargeting purposes. We may also receive Technical Data about you if you visit other websites employing our cookies.
Third parties or publicly available sources: We will receive personal data about you from various third parties and public sources as set out below:
Technical Data is collected from analytics and advertising service providers.
Contact, Financial and Transaction Data is collected from providers of payment processing, communication management, automation services, and other technical services necessary to deliver our services.
4. HOW WE USE YOUR PERSONAL DATA
Legal basis
The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:
Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter or consent to communications via SMS.
Purposes for which we will use your personal data
We collect and use your personal data to:
- Provide our services to you, including managing SMS communications, lead qualification, and related automation services;
- Process payments and manage billing;
- Communicate with you about your account, services, and any changes to our terms or policies;
- Respond to your inquiries, requests, and support needs;
- Improve our services, website, and customer experience;
- Protect our business and prevent fraud;
- Comply with legal obligations; and
- Send you marketing communications where you have consented to receive them.
We rely on the following legal bases: performance of our contract with you, compliance with legal obligations, our legitimate business interests (such as improving services and preventing fraud), and your consent (for marketing communications and SMS services).
SMS communications
SMS messages sent through our communication systems may be stored, processed, and analysed. By using our SMS services or providing consent to receive SMS communications, you consent to such processing. Messages are used for service delivery, lead qualification, quality assurance, and to comply with legal obligations.
Direct marketing
You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving the marketing.
We may also analyse your Identity, Contact, Technical and Usage Data to form a view on which services and offers may be of interest to you so that we can then send you
relevant marketing communications.
Third-party marketing
We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.
Opting out of marketing
You can ask us to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us.
If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or client service purposes for example relating to the service we are providing to you, updates to our Terms and Conditions or checking that your contact details are correct.
Cookies
For more information about the cookies we use and how to change your cookie preferences, please send an email to [email protected].
Do Not Track
Our website does not respond to "Do Not Track" signals from web browsers.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may share your personal data where necessary with the parties set out below for the purposes set out in the table 'Purposes for which we will use your personal data' above:
External Third Parties such as:
- Service providers who perform functions on our behalf, including payment processing, communication management, document signing, email and SMS delivery, automation services, advertising and analytics, cloud hosting, and other technical or business services necessary to deliver our services to you; and
- Sub-contractors who assist us in providing our services.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Sale of personal data
We do not sell, rent, or trade personal data to third parties for monetary or other valuable consideration.
End customer data
When you use our services, we may collect and process personal data about your customers (end customers) solely for the purpose of providing our services to you. This includes lead data, communication records, service request information, and data collected through advertising campaigns we manage on your behalf. We process this end customer data on your behalf and in accordance with your instructions. You are responsible for ensuring you have obtained appropriate consent from your customers for us to process their data as part of the services we provide to you.
6. DATA SECURITY
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
7. DATA RETENTION
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our clients (including Contact, Identity, Financial and Transaction Data) for six years after they cease being clients for tax purposes.
In some circumstances you can ask us to delete your data: see paragraph 8 below for further information.
8. YOUR LEGAL RIGHTS
You have rights regarding your personal data, which may vary depending on your location.
You have the right to:
- Access your personal data and receive a copy of the data we hold about you.
- Correct inaccurate or incomplete personal data.
- Delete your personal data in certain circumstances, subject to legal obligations and legitimate business needs.
- Object to processing of your personal data where we rely on legitimate interests, or to direct marketing at any time.
- Restrict processing of your personal data in certain circumstances.
- Withdraw consent where we rely on consent to process your data. This does not affect prior processing.
If you wish to exercise any of these rights, contact us at [email protected].
Response time and fees
We respond to requests within 30-45 days. We do not charge fees for reasonable requests. We may decline to respond to requests that are excessive, repetitive, or clearly unfounded.
Verification
We may request identification to verify your identity before fulfilling requests. This protects your personal data from unauthorized disclosure.
8A. US STATE PRIVACY RIGHTS
California Residents
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right to Know: You can request information about the categories and specific pieces of personal data we have collected about you in the past 12 months, including:
- Categories of personal data collected
- Categories of sources from which we collected personal data
- Our business or commercial purpose for collecting personal data
- Categories of third parties with whom we share personal data
Right to Delete: You can request deletion of your personal data, subject to certain exceptions.
Right to Correct: You can request correction of inaccurate personal data.
Right to Opt-Out of Sale or Sharing: We do not sell your personal data. We do not share personal data for cross-context behavioral advertising purposes.
Right to Limit Use of Sensitive Personal Information: We do not use or disclose sensitive personal information for purposes other than providing our services.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
To exercise these rights, email [email protected].
California "Shine the Light" Law: You may request information about our disclosure of personal data to third parties for their direct marketing purposes. We do not share personal data with third parties for their direct marketing purposes.
Other U.S. State Residents
Residents of Virginia, Colorado, Connecticut, and Utah have similar rights to access, correct, delete, and opt-out of data sales (which we do not engage in). To exercise these rights, contact [email protected].
9. CONTACT DETAILS
If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact us:
Email address: [email protected]
10. COMPLAINTS
You have the right to make a complaint at any time to the relevant data protection regulator in your jurisdiction. We would, however, appreciate the chance to deal with your concerns before you approach a regulator so please contact us in the first instance.
11. CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES
We keep our privacy policy under regular review. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.
12. THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
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